Southern Destinations is a local travel agency attracting international customers. They help their clients find a tour or accommodation tailored to their needs. /me helped with Tourism SEO.
Building the Southern Destinations website presented more challenges than we anticipated and this post will cover only the major challenges.
To provide Southern Destinations a website that could be managed effortlessly by site owners, we designed a custom WordPress site using WordPress’ simple content management system (CMS). The old Southern Destinations website had a custom CMS but the company recognised that SEO was a major weakness within their previous custom solution. In light of this we focused on boosting the SEO relevance of the new website. We used WordPress SEO and the WooCommerce SEO add-on. We also developed custom solutions that would ensure the best breadcrumb structure. Rafiq Phillips, an external contractor, managed all the SEO. Trish Lee and her designer team focused on the design.