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BizCommunity > Social media to rescue Jail4Bail campaign?

Source: Eve Dmochowska www.bizcommunity.com

Gerhard Pieterse, the executive director of Autism Western Cape, has committed himself to voluntary imprisonment as a fund-raising exercise in support of autism. With the goal of reaching R1 000 000 in raised funds, initially, the marketing of Jail4Bail has been much as you would expect: using traditional press releases, and relying on conventional media to spread the word.

With about two weeks left in the campaign, the funds were about half way to target. And that is when social media, represented by Rafiq Phillips, stepped in…

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